Landing Page | UX Writing
Goal of Content: The idea was to blend concepts together in an easy-to-read format. Copy should captivate its audience while retaining key details for maximum clarity.
For this site, it’s important to note that shopping with a curator is the focus. Customers can also purchase direct.
The landing page provides just enough info to avoid confusion while also generating interest.
Email Campaign | Copywriting
Goal of Content: Promotional emails should be short and direct. They should also be fun. The goal here was to create a cohesive promotional campaign, and that began with an email.
Generating interest can come from promotions, events, and product awareness. Emails are the perfect platform for this. And social media.
SEO | Copywriting
Goal of Content: Search ads need to be informative and include important keywords that drive web traffic. Each ad is approached in a unique way to appeal to the intended audience.
Ideally, these would go through A/B testing for optimization purposes. They still retain basics of high-performing search ads.
My basic requirements include using (!) or (?) no more than once per ad, injecting the keyword multiple times, and using “free” whenever possible.
Social Ads | Copywriting
Goal of Content: Sometimes it’s fine to just create a natural vibe. Like the way friends chat. That’s how the social media space works.
Cheeky humor and creative banter are at the heart of social media engagement. It’s not about what you say. It’s how you say it.
